of iPad

You know it’s true when something exceed your ability to understand how it works, it sort of become magical. – Jony Ive

I like how Apple started the iPad video with this sentence delivered by the charming Jony Ive. [Sidetrack: Somehow I find him voice very calming and the ability to let others listen to what he wanted to say. I’m smitten! ]

So what’s with the iPad anyway? Quoting Steve Job, it’s [iPad] so much more intimate than a laptop and so much more capable than a smart phone'.


Personally, I think that the iPad is a pretty thing and I hope to get it when it reaches Singapore’s shores. I love how institutive it is and the magnificent screen. I also love that Apple is rolling out its own online bookstore, iBookstore, that can be used to download books straight to the iPad. The book-flipping movement is so cool!

But I have this nagging thought in my mind. is it really necessary?

It’s funny how the marketing folks can shape the way we live our life. In the past, most companies are marketing that ONE thing that lets you do MANY things. And now, maybe they realize that they have run out of things to sell, they decided to try selling MANY that makes you do that ONE thing.

So much for simplifying our life.

Don’t get me wrong. I’m not against technology. In fact, I worked in the telecommunication industry. I’m just not sure if technology actually helped us to save more time or make us waste more.


Just a thought.

Have a happy weekend!